A leader within the shoe retail space, Rack Room Shoes has successfully done this in the past with its focus on its Athletic Shop and Kids Club. “All About You” puts the consumer at the forefront, showing how Rack Room Shoes puts what suits the children’s personal needs and personalities at the center of everything. In fact, many of the children featured have been part of the company’s campaigns across multiple seasons, growing up and evolving alongside Rack Room Shoes’ shoppers. Working together, the retailer has learned firsthand from students and their parents about what speak to them the most and why. Launching just in time for the back-to-school season, Rack Room Shoes’ latest campaign, “All About You”, which highlights the retailer’s diverse customer base, showcases a variety of styles and brands carefully curated with the latest trends.įeaturing real children in its campaigns is one of the ways Rack Room Shoes sets itself apart. And concurrently, Crocs has taken the reigns with its spin on fresh color hues for classic models and collabs such as Hello Kitty, Minecraft and Barbie. Hey Dude has given a revamp to its Conway and Cody lines alongside new prints and hi-colors for their Wally and Wendy products, which experts from Rack Room Shoes are forecasting to be exceedingly popular this year. Meanwhile, for students looking to be cool and comfy this season, trending footwear includes easily slip-on styles from Birkenstock and Hey Dude, which notably share an affordable price point. The newest trend to dominate hails from the soccer pitch with the Adidas VL Court. The New Balance CT300 and Nike Legacy, however, both take cues from tennis. Nike’s popular Air Gamma Force, Court Vision and Court Borough shoes, Adidas’ Grand Court and the classic Chuck Taylor, for example, are all influenced by basketball. Taking its inspiration from popular sports, the diversity of sneakers trend looks at footwear made popular by basketball, tennis and soccer. Retail Challenges Require More Mindful, Holistic and Visual Approach
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